Passion is defined in the dictionary as: “strong and barely controllable emotion” so it's no surprise we have a passion for Chai.
The anticipation of chai itself has the power to enhance someone’s day.
A cup of chai can play different roles in people’s lives. Whether it is someone’s wake up call, their ‘pick me up during a tough day’ or just a habit, chai is and should be an integral part of our day. The ritual of drinking chai in India is fundamental to the rhythm of everyday life.
It’s 6am, dawn is creeping through your curtains and you wish you had another 10,15, 20 minutes in bed. As you slowly creep out of bed, not wanting to wake anyone through the process, your bare feet touch the cold bedroom floor, chills run up your back and you are not feeling too enthusiastic about this early rise. But then you remember what awaits you; a Jeeves & Jericho Spiced Bombay Chai and after your first sip you know everything is alright and a good day is about to start.
Most people say that their mornings would simply feel incomplete without a steaming cup of chai and they claim that whatever is going on in their day, our chai will always have their back. The beauty of our Spiced Bombay Chai is its aroma alone, which guarantees to uplift anybody’s mood and soul.
Fast track to 11am, you have been at the office from 8.30am in back to back meetings, files are building up on your desk, your colleagues around you are asking for your help, and your phone will not stop ringing. Your email in-box is growing and and your struggling to remember what comes first, so you collect your thoughts and get yourself off for a cup of Spiced Bombay Chai. You sit back in your chair, close your eyes, take a sip. Finally, your mind flows with clarity and you are ready to get back to your important day.
It’s 2pm and no one wants to return to work after lunch, to the onslaught of having to finish their busy day. They ache for revitalization and a cup of chai is the perfect digestive treat.
Have you been checking your watch for the past half hour? You know 5pm is approaching. You are sitting on the edge of your seat, impatient to stretch your legs and get out of the office. 4.30pm is chai time, your social time. It’s the time to exchange ideas, revitalize and have a laugh with colleagues and friends.
No matter how busy and hectic your day has been or will be, you know a hot cup of Spiced Bombay Chai will always have your back and will be there to help you get through your day.